The Sales and Marketing Manager is responsible for executing sales and marketing strategies to achieve assigned revenue, customer acquisition, and market development objectives. Reporting to the Chief Commercial Officer (CCO), this role manages day-to-day sales and marketing operations, leads departmental staff, and supports commercial planning through accurate forecasting, reporting, and market analysis.

The position works cross-functionally to ensure effective order execution, customer satisfaction, and alignment with corporate standards, quality systems, and safety requirements.

KEY RESPONSIBILITIES 

Sales Execution & Revenue Support

• Execute approved sales strategies to meet assigned revenue, margin, and growth targets.
• Manage sales pipeline activities and ensure timely follow-up and conversion.
• Prepare and present customer proposals, quotations, and product presentations.
• Support customer negotiations and pricing activities in coordination with the CCO.
• Submit accurate monthly and quarterly sales performance reports to the CCO.

 Marketing Execution & Market Analysis

• Implement marketing action plans aligned with corporate sales and growth objectives.
• Conduct market research to identify customer needs, competitor activity, and emerging market opportunities.
• Support product positioning, promotional activities, and advertising initiatives.
• Monitor and evaluate marketing activity effectiveness and provide recommendations for improvement.
• Maintain awareness of industry trends, new products, and competitive developments.

 Customer & Account Management

• Manage assigned customer accounts and support customer acquisition and retention efforts.
• Communicate product features, benefits, and value propositions to prospective and existing customers.
• Address customer inquiries, service issues, and complaints in coordination with internal teams.
• Support senior leadership in managing strategic customer relationships as required.

 Team Leadership & Supervision

• Lead, organize, and supervise sales and marketing staff to ensure effective execution of assigned responsibilities.
• Communicate job expectations and monitor individual performance.
• Support recruitment, onboarding, training, and coaching activities in collaboration with HR and management.
• Promote teamwork, accountability, and adherence to company policies and procedures.

 Sales Operations, Systems & Reporting

• Maintain accurate sales records, forecasts, and reports using approved CRM and reporting systems.
• Track and report key performance metrics related to sales activity and marketing execution.
• Ensure adherence to established sales processes, pricing guidelines, and approval workflows.
• Support budget tracking and expense management in accordance with approved departmental budgets.

 Cross-Functional Collaboration

• Coordinate with purchasing, logistics, service, support, and technical teams to ensure efficient order processing and customer satisfaction.
• Provide product demand forecasts and market feedback to purchasing and management.
• Participate in cross-functional initiatives to improve operational efficiency and customer experience.

 Safety, Quality & Compliance

• Promote and comply with workplace health and safety standards.
• Ensure departmental adherence to ISO requirements, quality systems, and audit processes.
• Complete all required training, documentation, and certifications in a timely manner.